This was an opportunity to play the role of a re-branding partner of a very established Bermuda business.  The space was expected to be clean and minimal so the products could be displayed with maximum impact.  We also needed to (in some small way) pay homage to the progenitor of the company who was known to love sailing. 

This was accomplished together with the contractor, by creating a catalog bookshelf likened to the gunnel of a boat piercing the wall to create a reading counter above.  Additional mariner motifs, a simple palette, and shade exhibit boxes ensure that every goal was met without compromise to product display.